Apple - Google News: Why so many advertisers on Apple's iOS are still tracking with UDID - GigaOM

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Apple - Google News
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Why so many advertisers on Apple's iOS are still tracking with UDID - GigaOM
Dec 9th 2012, 17:09


GigaOM
Why so many advertisers on Apple's iOS are still tracking with UDID
GigaOM
The transition from advertisers, publishers and ad networks using UDIDs to target their ads to Apple's expressly designed-for-them Identifier for Advertisers, is going slowly. The reason? A combination of a bug, bad timing, and a slow-moving industry.
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