Simplicity the key for sophisticated Apple

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Simplicity the key for sophisticated Apple - nebusiness.co.uk
May 31st 2012, 08:13
NDTV
Simplicity the key for sophisticated Apple
nebusiness.co.uk
by Iain Laing, The Journal IF it wasn't for Ken Segall, Apple's world-famous range of products may well have had very different names. The ad agency creative director worked with Apple's Steve Jobs for 12 years, as the company rose from near-bankruptcy ...
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