Science - Google News: Why women really are seen as the fairer sex: We subconsciously associate ... - Daily Mail

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Science - Google News
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Why women really are seen as the fairer sex: We subconsciously associate ... - Daily Mail
Jan 1st 2013, 02:00


Daily Mail
Why women really are seen as the fairer sex: We subconsciously associate ...
Daily Mail
They are often called the fairer sex and it seems the stereotype is hard to escape. Scientists have shown that we automatically link lighter or fairer colours with female names and qualities and darker shades with more masculine attributes. As a consequence ...

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