Technology - Google News: Apple's Latest Acquisition Puts Them Inside the Building - blogs.hbr.org (blog)

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Technology - Google News
Google News
Apple's Latest Acquisition Puts Them Inside the Building - blogs.hbr.org (blog)
Mar 28th 2013, 12:41


Christian Science Monitor
Apple's Latest Acquisition Puts Them Inside the Building
blogs.hbr.org (blog)
There is still one slightly uncharted territory that will — without question — be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. We may be inching ever-closer to this reality. On March ...
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