Video Games - Google News: Carmakers using a blend of social media, video game to woo youngsters - Economic Times

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Carmakers using a blend of social media, video game to woo youngsters - Economic Times
Aug 11th 2013, 23:59


Economic Times

Carmakers using a blend of social media, video game to woo youngsters
Economic Times
They are trying to attract the 18-to-34-year-old millennial generation through a blend of social media campaigns, video game placements and peer-to-peer advertising. It's the 21st century equivalent of putting a Hot Wheels car into a box of Frosted Flakes.

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